Rise Up School of Dance
A new user friendly and community-focused site for a non-profit dance school in Salt Lake City.
About the Company
Rise Up School of Dance is a non-profit dance school in Salt Lake City, whose mission is to make dance accessible to all.
What We Created
• A refined, fashion-forward logotype inspired by editorial magazines
• A glowing red–black color system reflecting the brand’s night-city aesthetic
• Motion-blur art direction for campaigns and lookbooks
• A full identity system including labels, packaging, and garment tags
• Social media templates with strong vertical rhythm and bold typography
• A microsite concept emphasizing movement, transitions, and full-screen visuals
Result
The new identity dramatically elevated Lumen Atelier’s presence. Their launch campaign went viral across fashion communities, with praising the “cinematic, urban dream” aesthetic.
Boutique retailers reported higher demand, and the refresh positioned Lumen Atelier as a rising name in contemporary street-lux fashion.
